The Pledge

The #Businessworthy Pledge

“I know that business cannot succeed in societies that fail. I will do my utmost to be businessworthy in all my efforts, and to tune my business to support the United Nations Sustainable Development Goals. I call on my peers to do the same. I am #businessworthy.”


The Mission

Being businessworthy is applying one’s business energy ethically and responsibly to create value for all. The United Nations Sustainable Development Goals, agreed on by world leaders in 2015 represent the world we all want by 2030. To reach these goals, business leaders must engage, innovate and commit to being part of the solution. It is time for businessworthy leaders across the world to make the Sustainable Development Goals their business too.

The United Nations Sustainable Development Goals provide a once-in-a-life-time opportunity to end poverty, combat climate change and fight injustice and inequality. It is the enlightened self-interest of business to understand this and pursue the business opportunities inherent in building a greener, more equitable and inclusive society.